Lead KPI, or key performance indicators

Lead KPI, or key performance indicators, are important tools that are widely used by information or content-based sites, lead generation sites, and e-commerce sites to assess their overall performance. These are critical gauges of the success or failure for these sites.The increasing popularity of the Internet has led to the creation and the emergence of lead generation sites as the most common type of website. In the past, websites were primarily created to promote a service or product. They were not necessarily designed to allow consumers to make purchases online. Examples of these sites include sites for companies that offer financial services, real estate, and other sites that feature high-ticket items. Until today, a potential customer of the sites mentioned needs to confirm his purchase or transaction in person. Nonetheless, many websites now allow users to make online purchases through them by using secure payment technology and integrated warehousing.Generally, lead generation sites are created to be a part of the sales process instead of being the party that completes the sales process. They are meant to attract and compel potential customers into contacting the company for more information about the product or service being advertised. Instead of urging customers to make online purchases, lead generation sites encourage them to personally visit an office, store, showroom, or institution. Thus, it is important that these sites reflect accurate contact information. Moreover, these sites need a tracker to monitor successful conversions, abandonment rates, and drop off points.Lead generation sites usually have two main components.