To help you with this, here are some guidelines

To help you with this, here are some guidelines to follow in creating incentive programs for employees and customers.An incentive program for employees must be anchored on motivation for it to be effective.? Hence, the first step here is to communicate directly to your workers and find out what they need and how they feel.? Come up then with incentives based on their needs.? Common incentives are cash, gift checks, and tour packages.? It is also advisable to give commendations to employees when they do well in their jobs.? Doing so will boost their self-esteem.? Likewise, conduct monitoring of the incentive program to find whether such is effective or not.? One way of doing this is to monitor changes in the performance of your employees.? Also, from here, identify what programs would work best to achieve short-term goals of the company and the long-term goals as well.? Most importantly, give the rewards immediately.? Delaying the incentive would only give a false impression to your employees.On the other hand, incentive programs for your customers can also result to loyalty.? Remember that the aim here is to turn your clients into regular clients.? Giving rebates and promotional products are the common incentives offered to customers.? Take note that to make the program effective; you must communicate with your target market.? Learn the preferences of your desired target audience.? Likewise, do not forget to monitor the progress of your incentive program.? An increase in the number of regular clients would mean that the program is effective.In conclusion, an incentive scorecard will result to profit, provided this is implemented effectively.? Whether you are designing such a scorecard for employees or customers, make motivation as the goal here.