He hops out of the car, flanked by two attractive

He hops out of the car, flanked by two attractive assistants who are there to make sure he doesn't do anything except focus on his patients. He doesn't touch any administrative forms or make up an invoice. Heck, he doesn't even hold a clipboard! His assistants take care of all of that for him. And, did I also mention that instead of sporting the usual jeans-and-stained-shirt garb most vets wear, Dr. Rueben is in a suit? A very nice suit, silk tie and all, accessorized with expensive Italian leather shoes. As a Nike Shox R5, horse woman and marketing coach, I'm standing in line thinking, "Smart guy: his practice is devoted to working on the end of the horse that stays clean!" One other point of brilliance on the part of our esteemed Dr. Rueben...his marketing budget is nil.

Why? Because he is in-demand based solely on referrals from other veterinarians in the horse business. Not a bad way to guarantee a steady stream of business, don't you agree? So what can you learn from Dr. Rueben that will help you with your business? For starters, if you haven't already chosen a specialty, now is the time! And, if you do already have a specialty, now is the perfect time to perfect it so you are super-focused. Without a specialty, marketing and growing your business is tough - and who wantsthat? Once you have the right specialty, it's like being handed the keys to the Kingdom. Imagine ... people actually standing in line, waiting to work with you. No quibbling over fees. No time for marginal clients cluttering up your life. No Nike Shox Clearance,more time spent wondering how you're going to find your next client. Just day after day of admiration by people who love what you do for them and are happy to pay to have you in their lives. That would feel pretty good, wouldn't it?