The Lord of the Rings has created the largest film tourism

The Lord of the Rings has created the largest film tourism event the world has ever seen. Thousands of people have flocked to Middle earth New Zealand to follow in the footsteps of the hobbits and to bring back some of the emotions they felt when watching the film or reading the book, says Ian Brody author of the Location guide, which is selling just as well a full three years after the Nike Shox O'Nine last movie in the trilogy.Pacific Asia Travel Association (PATA) Director of the Strategic Intelligence Centre (SIC), Mr John Koldowski says there is also a well beaten path from India to the exotic film locations of Switzerland and Austria, as fans of Bollywood seek out the sets of their favorite movies.

The social category is a good market for hotel sales staff who want to fill room blocks in off-season and weekend periods, but attracting these bookings is reliant on repeat business, word of mouth from existing customers, and direct marketing to social organizers and providing the right kind of accommodation offers, Mr Birch said.We used to think about SMERF groups as a market niche for budget hotels and hostel style accommodation, now they use convention and conference centres, university facilities, suburban hotels, downtown hotels, Nike Shox Sale, resorts and even unsold apartment complexes.Military travelAsia’s estimated 32 million soldiers are often on the move usually by military transport, but often by civilian travel networks in countries such as Thailand, Taiwan and Singapore.

Not surprisingly, the Philippines is one of the largest military travel markets in the region. With its more than 400,000 strong army and vast territory of 7,000 islands, even the coming and going of soldiers on leave is a highly significant market.While exact figures are difficult to procure due to the sensitivity of military travel, the growing number of websites specializing in military travel in this region, attest to the scale of interest in this market and present a highly focused audience for travel suppliers seeking to reach this market, Mr Birch said.Education travelThe Singapore experience demonstrates the potential of the education travel market.

Prospects for inbound educational travel are promising with the number of international students in Singapore for long-term studies (one month +) growing from 60,000 in 2003 to well over 70,000 in 2005 according to the Singapore Tourism Board. The Singapore Government is targeting to achieve 150,000 international students by 2015, particularly from China, India, Indonesia, Korea, Malaysia and Nike Shox OZ, Vietnam.From summer camps to immersion programmes, travel operators in Asia are beginning to discover the value of outbound educational tourism in the region.One of Singapore’s most established travel operators, Chan Brothers Travel, set up its own Educational Travel Centre (ETC) in 2003 to cater to the emerging educational travel market in Singapore, conducting tours for student groups to destinations such as China, England, Germany, Australia and Turkey during the student vacation months of June and December.