Monday, April 4, 2011

Small Business Marketing Strategy

Small Business Marketing Strategy #2: Pick the right new amount to bring in.Aim too low and you're unlikely to make any MBT Sini Shoes, significant changes or progress with your woman-owned business. But aim too high and the amount can feel so far out of reach that it doesn't feel "real". I recommend that women entrepreneurs choose an amount they want to make that is anywhere from 40 - 50 percent more than they currently bring in.

Small Business Marketing Strategy #3: Go for the low-hanging fruit.You don't have to suddenly add entirely new services or MBT Tunisha products to your woman-owned business to reach your Bold Money Goal. In fact, I advise to look for the low-hanging fruit that's just waiting for you to pluck it off of the ‘Money Tree’.

Low-hanging fruit are typically services and products you already have that can be dusted off, re-launched, re-titled MBT Imara,or expanded. Try also offering a teleseminar, program, a group or a private service focused on a single topic with which your clients commonly struggle. One of my Platinum clients did this and within a few short days had nearly 400 people signed up for one teleseminar!

Small Business Marketing Strategy #4: Be open to new approaches for achieving your goal.The power of the Bold Money Goal isn't just to bring in the bucks - although that IS important! It's to help you make a big leap forward in expanding what's possible for you and your woman-owned business. Be open to doing something in a new way, a bigger way and certainly, in a bolder way so that the rewards of achieving your Bold Money Goal continue to grow.

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