There is a business-to-business aspect

There is a business-to-business aspect to many companies, in which case these business-to-business transactions count as customer situation. For marketing to businesses who are your clients and customers, this means combining industry sector segmentation and product use with other factors related to purchasing decisions. For example, this would include purchase criteria and decision motivations that effect larger, enterprise sized purchases. In this Nike Shox Rivalry case, part of your strategic marketing plan is to build strong, personal relationships with these larger businesses, and focus on providing customized service, products and even anticipate the needs of your business clients. Although a business is obviously a larger entity than a single customer, many of the same principles prevail; the most important being a keen sense of service, and making them feel they are important and that you pay special attention to them.

A strategic marketing plan encompasses developing a message, and developing the best way to communicate this message and contemplates the best strategy to deal with communicating this message. Tactical marketing is Kids' Nike Shox,important as it executes the strategic plan, but it is important to keep these two subjects divided as you develop a successful marketing plan for your company.