Tuesday, April 5, 2011

Offering something of value for free is a very important

Offering something of value for free is a very important step in marketing. It is a way of introducing yourself to prospective clients in a non-intrusive, friendly manner. People are naturally more cautious and skeptical these days so you need to make it as easy as possible for them to get to know you at their pace - which will be different for each person.

The thing that many businesses forget to do with this free give-away is to ask for the prospect's name and email address. These people have indicated an interest in finding out more about you by Nike Shox Shoes,asking for your "sampler" and you can offer it in exchange for their name and email address.

In this day and age of internet selling and buying, the majority of people are comfortable with giving you this information. Once you have this information you will now be able to continue developing the relationship with these prospects and moving them through the other steps in your marketing process.

This simple step let's you get around having to ask prospects to make a big initial commitment by contacting you directly. All Nike Blazer SB,you're doing is simply offering them an introduction and an invitation to start a conversation.

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