The SMERFs, a hardy and growing bunch

The SMERFs, a hardy and growing bunch, are travelling Asia for Social, Military, Education, Religious, and Fraternity reasons, offering vast untapped potential for this regions developing and recovering travel markets says Abacus International.Their Christian Dior Sunglasses,reasons for travelling are as diverse as war and peace, study and learning, seeking their god or just to catch up with like-minded people, but what they have in common is a will to travel even if times get tough. They do not mind even gathering in non peak times if it will help keep the costs down.They are the SMERFS.

No relation to their cuddly namesakes of television fame, they are the resilient groups travelling to and around Asia in their millions for social, military, education or religious reasons, or as part of fraternity groups such as alumni, workplace re unions or special interest groups.Abacus International President and CEO, Mr Don Birch says that despite being budget conscious, the SMERFs collectively form a huge market and Replica Oakley Sunglasses, have vast untapped potential for developing or recovering Asian travel markets.Abacus International estimates that the SMERF market across Hong Kong, Thailand and Singapore alone is worth US$1.7 billion a year, based on an accepted US formula that the SMERF market is equivalent to about one third of the total meetings, incentives, conferences and exhibitions (MICE) market.